THE LORE

Before leaving for college in the fall, he felt God leading him to look into his aunt's story. She had passed away from throat cancer in the mid-2000s. As he dug deeper, he discovered that she had hosted a Christian comedy radio talk show and was even planning to start her own business. Maybe God was telling him he was gonna redeem something she never got to do.

He felt now was the time. He asked his brother to help and they both came up with the brand schematics. The first part: The apparel/designs. The second part: Comedy skits. And the third part: the Podcast, interviewing people with Jehovah Sneaky Stories. He still didn't know what to call the business so he asked God for help. One day he felt he heard “Jehovah Sneaky Designs” and then a slogan that came with it. “When Jesus sneaks up on ya…”

Unfortunately though, everything was put on pause because of some severe brain health issues. This led to hospitalization and other major health problems. This lasted off and on for five years. Despite these issues he still worked on the brand on and off over the years but never could finish it.

Around the beginning of 2025 he finally got a major breakthrough with his health and decided to dive head first in finishing the brand entirely. He finished most of the major designs and redesigned almost everything you see now from the ground up.

After 9 long years, from a passing thought to a whole brand ecosystem, he finally finished what he felt God put on his heart to do. Not only for God but for his dream of being an entrepreneur and inventor spanning all the way back to his Dreams in first grade.